Security risks stem from both offline protests and online threats. According to security professionals, social media can rapidly concentrate public dissatisfaction against specific individuals within days, while publicly shared photos, schedules, and location information create exploitable vulnerabilities. Tech executives face threats ranging from personal protection and residential security to travel risk assessments and online threat monitoring.

Corporate disclosures reflect the trend. According to Equilar's analysis of S&P 500 proxy statements, 37.8% of companies provided security benefits to at least some executives in 2025, up from 33.5% in 2024. Among companies offering such benefits, the median security expenditure rose from $108,700 to $130,500. Meta's 2026 proxy filing disclosed that due to Mark Zuckerberg's high profile and specific security threats, the company provided him with comprehensive security arrangements, spending approximately $8.50 million on residential and personal travel security in 2025, plus an additional $14 million pre-tax security allowance. Private security firms are also adapting their service model, moving away from the traditional suited, earpiece-wearing bodyguard toward personnel who can integrate into executive boardrooms, dinners, and family settings.